(Dateline Online) Paypal is using social network technology to promote nonprofits using viral marketing. Very interesting. Also interesting is the use of micropayments both on the Regift the Fruitcake site and at a handful of the nonprofits. Technology driven change indeed. On the list is Kiva which I mentioned before and two organizations that help those returning from those land wars in Asia and their families.
And you have to love the fruitcake reference. Check out Regift the Fruitcake.
https://www.paypal-regiftthefruitcake.com/
UPDATE February 2012
The re-gift the fruit cake has gone to the internet archive in the sky. However, Kiva is still alive and well.