Just spent an interesting hour listening to Simon Sinek about “why” matters. (He blogs at http://www.startwithwhy.com/.) It was a combination of existentialism and self-actualization. The basic concept is that most of us operate in the world of “what” or “how”, i.e., what we do or how we get things. But if we are trying to get to our bliss, that doesn’t live in the what or the how, but in the why. Why do we do things.
Haven’t read the book, but the process he described is what I have been going though along the way to starting a business. In my case it started with the question, “What would I do if money didn’t matter?” Then I worked backwards to something that could become financially sound.
So, this is probably a good book for people who never got “go with you bliss” because you were too rational to relate to bliss, which is more of an emotional concept.
Updated February 2012
Since the initial post after hearing Simon talk, I bought and read the book. Simon’s writing style matches his presentation style, easy, direct, personable. If you are thinking about improving your leadership or management style or you are thinking about changing who you are or what you do, this is a great place to start.
Check out the website. Buy the book.